• Calvi Systems

Using Swarm Intelligence in CRM

Traditional CRM systems have been capturing information from sales teams to improve sales monitoring. These systems normally added more value to the sales manager than to the sales agents and therefore they were not always accepted in the field.


This article is about using tools and swarm intelligence in a modern CRM system to help B2B sales teams achieve better results and therefore give them a real motivation of using a CRM system.


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