The digital economy has changed entire industries and continues to change the world as we speak. The two questions we need to ask now are:
How did the digital economy affect my target market?...Is my company or organization still in sync with this market?.
If customers change, then the offerings towards these and other customers also need to change in order for an organization to stay competitive. If the organization isn’t experiencing business growth and it hasn’t changed a considerable percentage of its offerings in the last years, then there is the chance that the organization is missing new market opportunities and is loosing competitiveness day by day.
Future success is not automatically based on past success. So, are you ready to discover new grounds?