Accepting the New Reality in the Digital Economy
The digital economy has changed entire industries and continues to change the world as we speak. The two questions we need to ask now are:
How did the digital economy affect my target market?...Is my company or organization still in sync with this market?.
If markets and customers change, then players have to cope with this change to stay competitive. The photography and video market has changed and companies like Kodak have lost their leadership. The music market has been put upside down by Napster, then iTunes molded and now Spotify is changing it all again.